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07/17/15

Schrader® Announces NEW Single SKU EZ-sensor® New tri-band technology accelerates TPMS service and repair for aftermarket service providers

Auburn Hills, MI (July 17, 2015) – Today, Schrader International, the leading global manufacturer of sensing and valve solutions, continues to redefine the tire pressure monitoring system (TPMS) landscape by announcing a game-changing enhancement to its award-winning EZ-sensor. For the first time, aftermarket distributors and service professionals have access to a single SKU, fully programmable, OE-replacement TPMS sensor that covers a vast majority of TPMS-fitted vehicles in North America.

Schrader’s new single SKU EZ-sensor reduces inventory investment and maximizes bay efficiency for our channel partners. With programming speed of about 10 seconds, EZ-sensor boosts the speed and accuracy of servicing TPMS-equipped vehicles. This single SKU covers more than 100 million TPMS-equipped vehicles on the road and is designed to be infinitely scalable with additional coverage – without adding new SKUs.

The new EZ-sensor combines Schrader's 314.9, 315 and 433 MHz EZ-sensors (Part #33000, #33200) into a single part number (#33500). Meanwhile, other competitive “pre-programmed” sensors require as many as four to six SKUs, with additional SKUs needed to support new coverage. This results in increased inventory and lengthened search time for specific parts.

Schrader is the leader of global OE TPMS sensing technology with over 50 percent global share including Domestic, Japan, Europe, and Korea nameplates. Our channel partners can rest assured knowing that Schrader’s EZ-sensor is qualified and tested to exacting OE specifications; mechanically, electronically, and systematically. The ability to leverage our OE know-how enables Schrader to develop industry-leading solutions that will safely support TPMS in the aftermarket for years to come. EZ-sensor is future-proofed in support of evolving OE technologies, such as Wireless Auto-Location, and new consumer-oriented features such as Pressure-By-Position displays.

“Schrader remains the clear leader at the forefront of the global TPMS evolution,” said Frank Frederick, leader of the North American Aftermarket Business for TPMS. “Groundbreaking capabilities like our new single SKU EZ-sensor are imperative to the continued rapid growth of TPMS. We’re excited to support our channel partners as they continue to accelerate their TPMS business with a solution that our competition can’t easily match.”

In 2010, Schrader launched the EZ-sensor, the automotive industry’s first patented and programmable TPMS replacement sensor. Since then, EZ-sensor has won multiple Frost & Sullivan® awards for quality, reliability, price and value leadership, and has become a leading choice for service and repair professionals throughout the aftermarket industry.

With the global adoption of TPMS firmly under way, including legislation in place in Europe and Asian-Pacific countries following close behind, the need for continued innovation and education is at an all-time high. Based on a recent Schrader consumer driver survey, while 96 percent believed that proper tire pressure and an automatic warning was critical to their driving safety, only 58 percent of drivers could accurately identify the TPMS dashboard warning symbol when shown. Schrader remains a key fixture of this technology and educational movement, with more than 50 percent of global OEM vehicle platforms utilizing Schrader’s direct TPMS technology, along with thousands of repair facilities in the aftermarket.

For more information on Schrader, please visit www.SchraderInternational.com. Additionally, to learn more about the importance of TPMS, visit Schrader’s 3-in-1 Website: TPMSMadeSimple.com (for drivers), TPMSMadeEasy.com (for the aftermarket) and TPMSMadeRight.com (for original equipment vehicle manufacturers)


ABOUT SCHRADER

Schrader is the leading global manufacturer of sensing and valve solutions for automotive and industrial leaders, delivering solutions that protect and perform. Schrader is a pioneer in tire pressure monitoring systems (TPMS), a vehicle safety feature that is now standard on all cars and light trucks sold in North America and growing in use globally, and is the leading supplier of TPMS sensors, valves, tools and training worldwide. Schrader is also widely known as the inventor of the industry-standard pneumatic tire valve − the very same valve used on every motor vehicle in the world today.

MEDIA CONTACT

Jacki Lutz
Marketing and Communications Manager, NA Aftermarket
Office 248 218 8049
Mobile 248 821 5175
jlutz@schraderintl.com