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08/29/11

New 433 MHz EZ-sensor® New 433 MHz EZ-sensor®

Schrader Adds New 433 MHz Coverage to EZ-sensor™ Line

New 433 MHz EZ-sensor® Offers Additional Coverage Across United States, Asia-Pacific and European Platforms

DENVER, Colo. (August 29, 2011) – Schrader, a pioneer and leading global manufacturer of tire pressure monitoring systems (TPMS), today announced an addition to the company’s EZ-sensor® program, the 433 MHz EZ-sensor®. In conjunction with the company’s 315 MHz sensor, Schrader’s array of EZ-sensor® technology delivers enhanced options and brings total EZ-sensor® coverage to approximately 72 percent of the 65 million TPMS-equipped vehicles in the U.S.

The 433 MHz EZ-sensor® enables legacy vehicle coverage as well as further access to domestic, Asia-Pacific and European platforms. To differentiate, the 315 MHz EZ-sensor® has a black sensor-housing while the 433 MHz EZ-sensor® has a gray sensor-housing.

“We’re very excited to add the 433 MHz sensor option for EZ-sensor®,” said Trevor Potter, vice president of North American Aftermarket, Schrader. “This addition to our portfolio moves Schrader even closer to reaching our goal of 90 percent coverage for all vehicle platforms. While coverage is certainly important, it is critical to note that not all replacement TPMS sensors are created equally. EZ-sensor® offers a true OEM-equivalent sensor while providing our Aftermarket customer-partners a future-proofed and completely scalable solution with just two SKUs. At the same time, EZ-sensor® delivers an easy-to-use replacement package that repair technicians can adopt quickly.”

“The 433 MHz sensor rounds out the EZ-sensor® technology development cycle,” said Scot Holloway, general manager, Bartec®. “With two sensors, the EZ-sensor® program makes servicing TPMS-equipped vehicles a smart business decision. Additionally, with eight different Bartec scan/programming tools compatible with EZ-sensor®, we offer flexible options for the single independent repair bay all the way to the national tire dealers and mass merchants.”

The release of the 433 MHz sensor is another example of Schrader’s commitment to provide not only the best in replacement technology for the more than 258 million TPMS sensors deployed in the field, but also the comprehensive coverage, accurate application data, and on-site service and support to further integrate or adopt TPMS by aftermarket businesses. Coverage-wise, with the addition of the 433 MHz sensor, the remaining vehicle platforms in the overall EZ-sensor® program include Hyundai®, Kia®, Volkswagen®, Audi® and BMW®.

To learn more about EZ-sensor®, please visit www.ez-sensor.com. For complete TPMS awareness information for the drivers, technicians, and vehicle manufacturers, please visit Schrader’s 3-in-1 TPMS industry resource at www.tpmsmadesimple.com.

About EZ-sensor®

Launched in November 2010, Schrader’s EZ-sensor® is the first truly programmable and patented Tire Pressure Monitoring Sensor, designed with the goal of replacing 90 percent of TPMS sensors fitted to U.S. vehicles by the end of 2011. The programmable EZ-sensor® simplifies the TPMS replacement process, dramatically reduces the costs of inventory, and lowers costs for aftermarket service and repair centers.


ABOUT SCHRADER

Schrader is the leading global manufacturer of sensing and valve solutions for automotive and industrial leaders, delivering solutions that protect and perform. Schrader is a pioneer in tire pressure monitoring systems (TPMS), a vehicle safety feature that is now standard on all cars and light trucks sold in North America and growing in use globally, and is the leading supplier of TPMS sensors, valves, tools and training worldwide. Schrader is also widely known as the inventor of the industry-standard pneumatic tire valve − the very same valve used on every motor vehicle in the world today.

MEDIA CONTACT

Paul Wise Director, Corporate Communications
Schrader International, Inc.
(303) 801-0434
pwise@schraderintl.com